Next Course:

Communicating YOU! Half-day crash course on marketing you and your business

Four questions:

1.     Would you like to better communicate your story, product or services as an individual, business or organisation?

2.     Would you like to learn more about branding, media, and marketing?

3.     Would you like to use the power of storytelling and film to enhance your work?

4.     Would you like to do all this on a low-budget?


If the answer is ‘YES’ to any or all of the above questions, and you would like to be able to market efficiently with a full-scale campaign both online and offline, including film, then look no further and sign up to the Communicating YOU – half-day crash course on marketing you and your business.


This workshop is suitable for students and professionals alike and will cover:

1.     Key steps in preparing to communicate

2.     Developing a brand

3.     How to promote yourself via traditional media

4.     How to promote yourself via social media

5.     Online marketing (Inc. SEO, SEM)

6.     How to obtain media coverage

7.     How to make a film (with or without a budget)

8.     Bringing everything together


By the end of this half-day course you will be confident in your knowledge and skills in order to develop a cost-effective and self-sustainable marketing campaign.

 
What to bring:

· Notepad/laptop/iPad

· Enthusiasm and willingness to communicate (as this will be an interactive workshop)


Venue: The Hub, Islington , Candid Arts Trust, 5 Torrens Street, London, EC1V 1NQ, UK
Date: Tuesday 14th February 2012
Time: 10:00 – 13:00
Price: 50.00 GBP
Registration Deadline: Thursday 9th February 2012


Register:

Online:
http://www.regonline.co.uk/communicating_you_i-genius

Or pay by cash on arrival (must RSVP by e-mailing team@i-genius.org)


About the trainers:

Tommy Hutchinson is the CEO and Founder of i-genius – a world community of social entrepreneurs in 171 countries. Previously worked in the City and has established numerous businesses including a social marketing agency.

Barry Crisp is the Director of Media & Communications at i-genius, and heads i-genius Promotions, a strategic consultancy and social business marketing agency division of i-genius. Having lived in the UK and Japan, he has an extensive background in creative writing, media, marketing and film.

 

i-genius Academy provides a range of specialist courses and mentoring. They cover:

Establishing your own business and becoming a social entrepreneur

  • The A-Z in establishing your own business and becoming a social entrepreneur

  • Introduction to Social Entrepreneurship

  • Characteristics of a social entrepreneur

  • Opportunity recognition and generating viable social business ideas

  • Testing the viability of ideas – will it work?

  • Strategic and operational planning

  • Resource mobilisation and team building, recruitment

  • Branding, marketing, sales and communications

  • Film and photography

  • Raising finance – loan, investor, sponsorship

  • Pitching your idea!

 

     

    Other courses can be tailored to meet specific requirements.

    To enquire how i-genius Academy can help you, please email info@i-genius.org or call +44 (0)20 7690 8232